SaaS SEO

SEO Built on Topical Authority, Not Keyword Lists

Most SaaS SEO is a spreadsheet of keywords and a content calendar. That produces traffic on terms nobody buys from. We build the architecture first: one page per query, every supporting page linking up to the commercial page it exists to serve, published in dependency order.

It starts with a free technical SEO audit that shows you exactly which of your own pages are competing with each other before we write a word.

Retainers from $2,000/month Free initial audit and topical map before you commit.

Scope

What We Work On

Digital products where organic search is a real acquisition channel, not a vanity metric. If you are still deciding what to build, our MVP development and SaaS platform development teams handle the product side, and search architecture is designed in from the start rather than added afterwards.

B2B SaaS platforms Product-led growth companies Developer tools and APIs Marketplaces Vertical SaaS Subscription products Post-migration recovery Pre-launch category building
Investment.

B2B SaaS SEO Strategy 2023 Guide

Investment

SaaS SEO Packages

Clear structure. Clear expectations. Clear scope.

Foundation

Starting from

$2,000/mo

For products with a working site that has never had search architecture applied to it.
Timeline: 3 month minimum
Best for: single product, one clear category

⚡ Recommended

Growth

Starting from

$4,500/mo

Where the topical authority build actually happens. Enough content velocity to complete clusters rather than start them.
Timeline: 6 month minimum
Best for: funded products competing in an established category

Scale

Investment

Custom

For products with large catalogues, programmatic opportunity, or international footprints.
Timeline: custom scope
Best for: multi product, multi market platforms

Process

How We Build Topical Authority

Architecture before content. Always. It is the same operating model we apply to every engagement.
01

Define

We agree which pages carry revenue and which queries a buyer actually uses. Traffic that cannot convert is not a target.

Commercial first

02

Architect

The topical map. Every intended query assigned to exactly one URL, hubs and clusters defined, publication order set by dependency.

One page, one query

03

Build

Technical fixes first, then content in dependency order. Every cluster page links up to its hub, every hub links down to its cluster.

Order over volume

04

Scale

Once clusters are complete and indexed, authority work and programmatic expansion, measured through proper attribution.

Amplify what works

Capabilities

What the Work Actually Involves

Not a legal review bolted on at the end. These are the constraints we write inside from the first brief.
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Technical foundation

Crawl and index auditCannibalisation resolution Core Web VitalsSchema implementation JavaScript renderingMigration recovery

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Content architecture

Topical mappingHub and cluster design Keyword to URL assignmentPage level briefs Publication sequencingInternal link graph

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Commercial pages

Category and use case pagesComparison pages Alternative pagesIntegration pages Programmatic templates

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Authority and measurement

Digital PRLink acquisition Search Console analysisStriking distance tracking Attribution to signups

The technical layer is delivered from the same process as our standalone technical SEO audit. If paid acquisition runs alongside organic, our performance marketing team shares the same attribution setup so the two channels are measured on one basis.

Selected system

Real Platforms Real
Performance

The same architecture work produces results across very different markets, because the underlying problem is nearly always the same.

Fit

Is This the Right Fit?

We are a strong fit if:

You publish content consistently and it is not ranking

Your category page is beaten by review sites and listicles

You have migrated platform in the last eighteen months

You have added pages over years with no keyword map

You can commit for at least six months

Someone on your side can approve content properly

We are not a fit if:

You need pipeline inside sixty days

Your budget is under $2,000 per month

You want volume of articles rather than coverage of a topic

Nobody can implement developer level changes

You are looking for the cheapest available option

client testimonials

Trusted by Founders Who Build Seriously

FAQ

Frequently Asked Questions

How long does SaaS SEO take to work?
Most clients see measurable improvement within 60 to 90 days and significant results at around six months. Long tail and question based pages move first, usually inside eight weeks. Competitive head terms such as your category name take six to twelve months and depend on the supporting content layer maturing first.
Topical authority is Google evaluating your coverage of a subject as a whole rather than page by page. For SaaS it matters because your category page cannot rank on its own. It needs a cluster of pages answering every adjacent question, each linking back to it. A commercial page surrounded by four complete answers outperforms one long page attempting all four.
Either. Some clients take our topical map and content briefs and write in house, which works well when they have subject matter experts. Others have us write everything. The technical work, architecture and internal linking are ours in both cases, because that is what determines whether the content ranks.
Yes, and it is common. We provide the topical map, the keyword to URL assignments and the page level briefs, and your team writes. We review before publication to make sure each page stays on one topic and links correctly, which is where most in house content loses its value.
Only if you have a genuine data set that produces genuinely different pages. Integrations, templates, locations and comparisons all work. Spinning one template across a keyword list does not, and now actively risks a manual action. We will tell you plainly if your data does not support it.
You keep everything. The pages, the topical map, the briefs and the technical fixes are yours. Rankings will hold for a period and then decay as competitors keep publishing. We would rather you understood that before signing than felt trapped afterwards.

Go Deeper

SaaS SEO, Explained

The method itself, written out in full.

Build It Right. Scale Without Rebuilding.

The free audit includes a topical map showing exactly which pages compete with each other and what to publish first. No obligation.