Law Firm SEO

SEO for Law Firms, With the Price on the Page

Legal is one of the most expensive search markets there is, and almost no agency competing in it will tell you what they charge before a discovery call. We publish our retainer range, we handle bar advertising compliance inside the build rather than as an afterthought, and we take one firm per practice area per market.

Retainers from $2,000/month Three month minimum, then rolling. No setup fee buried in month six.

Scope

Practice Areas We Build For

Every practice area gets its own page, its own query set and its own place in the architecture. No two pages chase the same search.

Personal injury Family law Criminal defence Immigration Employment law Estate planning and probate Commercial and corporate Real estate and conveyancing Medical negligence Bankruptcy
Investment

Investment

Law Firm SEO Packages

Scoped on practice areas and competitive density, not on the size of your firm. Clear structure. Clear expectations. Clear scope.

Single Practice

Starting from

$2,000/mo

One practice area, one office, a mid sized market. The foundation build.

Practice area page rebuild
Google Business Profile optimisation
Technical foundation and schema
Two supporting content pages a month
Review generation inside bar rules
Monthly reporting

Timeline: 3 month minimum

Best for: solo and small firms, one clear specialism

⚡ Recommended

Multi Practice

Starting from

$3,500/mo

Three to six practice areas across one or two offices. Where the architecture work pays off most.

Everything in Single Practice
Full practice area architecture
Location pages that are genuinely distinct
Attorney bio optimisation
Four supporting content pages a month
Call and form attribution by practice area
Cannibalisation audit and resolution

Timeline: 3 month minimum

Best for: established firms with several specialisms

Multi Location

Retainers from

$5,500/mo

Multiple offices across markets, or a single practice area in a highly contested market such as personal injury.

Everything in Multi Practice
Per location profile management
Reporting segmented by location
Local Services Ads management
Competitive displacement strategy
Quarterly strategy review with your partners

Timeline: custom scope

Best for: regional firms, contested PI markets

Upper range reaches $7,500 per month for firms in the most contested markets. We scope openly and quote before you commit.

Process

Our Law Firm SEO Process

Architecture before content. Compliance before publishing.

Compliance

Bar Rules Are a Design Input

Not a legal review bolted on at the end. These are the constraints we write inside from the first brief.

We are not your compliance counsel and do not pretend to be. We write inside these constraints, flag anything needing review, and hand every page to your firm for sign off before it publishes.

Selected system

Real Platforms Real
Performance

Regulated, multi location, compliance heavy markets are exactly where our architecture work produces the largest gains.

First Medical Consultants From Invisible to Page 1 Across 14 Locations

Non Detect Mushrooms $575,973 in Sales From Zero Ad Spend

Talpadent From Invisible to Found by Thousands in Six Months

Fit

Is This the Right Fit?

We are a strong fit if:

You have two or more practice areas competing with each other in search

You operate from more than one office

A single matter is worth four or five figures to your firm

You have a partner who will review and approve content

You want attribution by practice area, not a traffic report

You are committing for at least six months

We are not a fit if:

You need a single brochure website

Your budget is under $2,000 per month

You want guaranteed rankings on a fixed date

Nobody at the firm can approve content

We already work with a competing firm in your market

You prioritise speed over structure

client testimonials

Trusted by Founders Who Build Seriously

I have been working with Brandiv Labs as my retained growth partner for the past year, and the experience has been nothing short of exceptional. They have proven to be experts in website design and digital marketing, handling every aspect of my business seamlessly—from website management to Google Ads and Meta Ads campaigns. Their creative approach, attention to detail, and dedication to delivering results have made a significant impact on my business growth. I highly recommend Brandiv Labs to anyone looking for a reliable, skilled, and results-driven partner for their digital needs.

Julien

Founder of JK Empire (jke-agency.com)

The Brandiv Team is a hardworking, dedicated group that delivers every project they are assigned with precision and care. Their amicable nature and willingness to help out with any task when needed make them a joy to collaborate with. The team is not concerned with the clock, but instead focused on ensuring each project is successfully completed to the highest standard. Their commitment to delivering outstanding results, no matter the time or effort required, makes them a standout team in any environment.

Angela S.

Marketing Director at ENCE

Overly impressed by the quality of work delivered by Brandiv Labs in every aspect! The communication from Brandiv Labs has been the best I have experienced with any contractor to date. Any revisions requested were completed almost immediately. The work was delivered well within the short timeframe we provided, and it was of extremely high quality! We will definitely be working with Brandiv Labs again in the future.

Alex L.

Marketing Executive at DeMe Network

Super fast, beyond expectation, and highly recommended Brandiv Labs for what they did for our project! They did an amazing job articulating the vision of our company, even though I didn’t have a very clear direction myself for how to design the website. The process was smooth, delivery was super fast (a 2-week project completed in just 5 days!), and they were able to capture most of what I envisioned for our brand identity in the first draft—requiring only one revision with minimal changes.

Brad N.

Marketing Specialist at Citione

FAQ

Frequently Asked Questions

How much should a law firm spend on SEO?

Our law firm retainers run from $2,000 to $7,500 per month. A single practice area in a mid sized market sits at the lower end. Multiple practice areas across several offices, in a market where personal injury firms are bidding aggressively, sits at the upper end. We scope on practice areas and competitive density, not on firm size.

How long before a law firm sees results from SEO?

Local map pack movement typically appears within 60 to 90 days. Competitive practice area terms take six to twelve months. Any agency promising page one for a competitive personal injury term in ninety days is either targeting a term nobody searches or is not being straight with you.

Will SEO content create bar advertising compliance problems?

Not if compliance is designed into the work rather than checked afterwards. State bar rules restrict claims of specialisation, comparative superiority, testimonials in some jurisdictions, and require disclaimers on case results. We build those constraints into the content brief before writing, and your firm approves everything before it publishes.

Do you work with more than one firm in the same city?

No. We take one firm per practice area per market. If we are already working with a personal injury firm in your city, we will tell you at the first call rather than after you have shared your strategy.

Is Google Local Services Ads better than SEO for lawyers?

They solve different problems. Local Services Ads buy immediate visibility with a Google Screened badge and cost per lead pricing. SEO builds an asset that keeps producing after you stop paying. Most firms should run both, with paid carrying the load in the first six months while organic matures.

Who writes the content?

Our team writes it and your firm approves it. Nothing publishes without a named attorney at your firm signing off. We have found that firms which review content properly get better results, because the practical detail a practising lawyer adds is exactly what makes a page rank.

Go Deeper

Law Firm SEO, Explained

The questions firms ask us before they engage, answered in full.

Ready to Build a Real System?

If your firm requires structured execution, measurable growth, and long term digital stability, let us define the right system before investing in development or marketing.

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